Email marketing is an essential piece of your nonprofit’s marketing and fundraising plans! Your supporters’ inboxes are likely being flooded with marketing emails on a daily basis. Here are 7 tips to help your nonprofit’s emails stand out above the rest:
1. Know the Lingo
The first step to emailing marketing like a pro is to know the lingo! If terms like list hygiene and A/B Testing don’t make sense yet, don’t worry! We have a blog post just for you.
2. Create Tailored Email Lists
With email marketing, it isn’t always “the more the merrier!” Your supporters are likely broken down into different categories including volunteers, recurring donors, board members and event attendees; make sure your email lists reflect this. Create content specified to each list so the emails are targeted and personal.
3. Avoid being flagged as spam!
Did you know that nonprofits lose about $15,000 a year in donations due to spam filters? Don’t let your nonprofit fall in the spam trap! Check out HubSpot’s list of words to avoid in your email’s subject line.
4. Always include a CTA
You can have the most beautifully designed and informative email in the world, but without a call to action the interaction will never get past your supporter’s inbox. Prompt the recipient to follow a link to your nonprofit’s website so they continue to stay engaged with your content. Some examples include “learn more,” “donate now” or “become a supporter.”
5. Keep track of metrics
There are several ways to measure the success of your email marketing. Pay attention to statistics such as open rate and click rate. These stats will vary based on the quality of your content, the recipient list, and the time of day at which the email was sent. We encourage extensive testing to find what works best for your nonprofit!
6. stay consistent
After testing, establish an email schedule so your supporters can expect when to receive content. A weekly or biweekly email blast will make your nonprofit appear more organized and consistent. Engaging emails, that go out on schedule, will have your supporters anxiously awaiting updates from your nonprofit!
7. Make Sure Your Emails Have a Purpose
Although it’s important to be consistent, don’t just send an email for the sake of sending an email! If your emails start to look lazy and unprofessional, your supporters will lose interest and unsubscribe. This is why it’s also important to get feedback from your supporters about what content they enjoy and want to see more of.
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It’s what we love to do!