10 Nonprofit Statistics You Need to Know!
Understanding statistics behind giving patterns is a powerful way to unlock knowledge and help you shape your fundraising campaigns and events. Here's a list of 10 of the most important charitable giving statistics from 2018 compiled by Non Profit Source (access the full list here.) Stay tuned for future blog posts that elaborate on a couple of these statistics to help you maximize your donations.
Some Quick Interesting Statistics:
In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations ($18.55 billion/5%)
The average person supports 4.5 nonprofits each year.
Historically, charitable giving rises about 1/3rd as fast as the stock market.
Environmental and animal organizations experienced the largest giving increase in 2016, receiving 7.2% more than the previous year.
31% of all donations ($127.37 billion) went to Religious organizations. Much of these contributions can be attributed to people giving to their local place of worship.
Women account for 64% of donations made nationwide. C’mon men pick up the slack!!!
A whopping 84% of millennials give to charity, donating an annual average of $481 each across 3.3 organizations. 55% of millennials attend fundraising events throughout the year. This is a HUGE target demographic that your organization needs to pay attention to, and cater towards. If you don’t have a lot of millennials supporting your organization, start a young professionals board, or market events at fun bars in your area. Can’t get them to come just by offering avocado toast!
Approximately 63 million Americans — 25% of the adult population — volunteer their time, talents, and energy to making a difference. The 2016 national value of volunteer time is $24.14 per hour. In other words, Americans contribute $193 billion of their time to our communities!
30% of annual giving occurs in December and 10% of annual giving occurs on the last 3 days of the year. With that being said, if you only fundraise during these times, your organization can face the risk of not standing out amoungst all the other orgs fundraising during the holidays.
9 out of 10 companies offered a matching gift program. An estimated $6-$10 billion in matching gift funds goes unclaimed per year! Make sure you reach out to your business partnerships, and use these opportunities to make new ones. Tell your donors to ask their company’s HR if they have a gift matching program.
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!