5 LinkedIn Tips for Nonprofits
LinkedIn is far more than just a job searching tool for the for-profit sector. It’s also a valuable networking and marketing platform for nonprofit organizations! Check out these 5 tips that will help your nonprofit master LinkedIn:
1. Take Advantage of the Nonprofit Features
LinkedIn offers pages of resources for nonprofit organizations. The information is catered specifically to the nonprofit sector which will help you make your LinkedIn page stand out from your for-profit counterparts. LinkedIn also offers several free services for the populations your nonprofit may be serving, including children and veterans.
2. Make sure your whole team’s pages are up to date
In this day and age, the first thing you usually do after meeting a new person is look them up on LinkedIn. This is often the first impression you get of the organization this person works for. Make sure your whole team has active and up to date LinkedIn profiles! This will help them be better on-screen advocates of your nonprofit’s cause.
3. Share updates as you would on other social media platforms
LinkedIn is sometimes the first place a person will look to learn about your nonprofit. Consistent status updates will let the potential donor know that all the information is up to date and accurate. This is also another great opportunity to use compelling CTAs to link to important event and fundraising pages on your nonprofit’s website.
4. Join LinkedIn Groups
We recently featured a list of Facebook groups for nonprofit professionals. There are similar communities on LinkedIn as well! Join one of these groups to learn from, and ask questions to peers in your industry. Here are a few places to start:
5. Seek out corporate partners
The for-profit sector loves to do good, and they are always on the look out for corporate social responsibility opportunities! Take advantage of this by connecting with the for-profit sector on LinkedIn for some valuable partnerships. This is where LinkedIn’s true power of networking comes into play!
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!