8 Tips for Nonprofit Video Marketing
With the technology available today, marketing is possible in many forms beyond verbal or written communication. Video marketing is a tool that can be very beneficial to nonprofits if it is done right. Videos can convey action, a story, human touch, and compel viewers to donate if executed correctly!
How Can Video Marketing Compel Potential Donors?
1. Video Allows Potential Donors to Connect on an Emotional Level
The majority of human emotion and communication is non-verbal and expressed through body language. Because of this, a person’s feelings, personality, and attitudes are much better captured on video than in text. Video makes a connection between the potential donor and the company possible through a visual.
2. Use Video to Capture Audiences
Video marketing is much more captivating than a photograph or plain text. This is due to the movement that catches the eye when a potential donor is scrolling through social media and auto play videos begin.
3. Go Live!
Organizations can market events or campaigns live with Facebook Live or Instagram. These broadcasts provide a candid way to market and make potential viewers feel a part of an event or campaign they could not make it to.
How Can Video Marketing Be Most Succesful?
4. Center the Video Around a Story
Instead of cluttering your target audience’s feed with more generic donation asks, capture viewers with a story. Focus on one person or animal that your are helping to compel the viewer to donate with an emotional appeal.
5. Make the Most of the First Few Seconds
Approximately one fifth of viewers will click away within the first ten seconds of your video. Video marketing experts recommend making your videos short and to the point. Try sparking your audience’s attention with a teaser or question to hook their curiosity.
6. Avoid Boring
While this may seem obvious, many ads and videos online
fail to interest audiences with bland videos. Execute a theme that is bright, funny, or enlightening. Teach the audience something, relate to their daily life, or be creative; in all of these cases, take risks!
7. Tag Your Video
Add relevant tags, detailed descriptions, and unique titles for search engine optimization. Remember to link your website in the video description so potential donors can head to your website to donate after being inspired by your video. Next, enable embedding on your video to increase the likelihood of inbound marketing links.
8. Add Subtitles
Most people watch videos without sound when they are
scrolling through social media. Make sure to add subtitles to your videos so people can read along.
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!