5 Ways to get Generation Z Engaged with your Nonprofit

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Generation Z may still be too young to make a serious financial impact, but it’s never too early to begin engaging with this generation that’s gearing up to make a big splash in the nonprofit world!

Who is Gen Z?

Generation Z is comprised of those born after 1996. This means the oldest members of this generation have just entered the workforce. Learn more about generation Z here!

Now check out 5 ways to begin engaging with them:

1. Create Tailored Volunteer Opportunities

A large portion of Generation Z is currently in high school or college. Many schools have a required amount of volunteer hours that each student needs to complete. Capitalize on this requirement by creating volunteer programs designed specifically for generation Z and their schedules! Once they complete this volunteer experience, they are one step closer to becoming major donors in the future.

2. Form a Junior Board

Generation Z has valuable opinions that they are ready share! A junior board is a great way to give them responsibility and get them involved early. Plan meetings between both your boards to create networking opportunities.

3. Focus on Video Content

Generation Z has an average attention span of 8 seconds! The majority of this generation doesn’t know a world without smart phones and instant feedback to all communication. This generation cares, they just consume content differently! Short videos are a great way to get them engaged. Get to the point quickly and concisely while using text in a strategic way.

4. create “shareable” opportunities

Nobody will ever forget the ALS Ice Bucket Challenge. This campaign flooded our news feeds, but also raised some serious money for a great cause. This campaign was all about spreading awareness on social media, something generation Z is great at! Give generation Z a “social media challenge” so they can do the same for your nonprofit. It can be as simple as a hashtag, or as elaborate as getting ice water poured on their heads!

5. Hold Events!

Small-scale events are a great way to introduce generation Z to your nonprofit! These events can be a low-cost, low-effort way to begin relationship building. Here are some examples to help you get started:

  • Give them a tour of your office or work-site

  • Have a meet and greet with the population you serve

  • Invite them to sit in for a portion of a more important event or meeting

  • Hold a meet-up at a local coffee shop or restaurant

No matter which option you choose, always provide an opportunity for in-person giving; even smaller, $10 donations are impactful!


If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!