7 Creative Nonprofit Marketing Campaigns

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Successful marketing campaigns can spark a conversation that reaches beyond your typical donor base. Grab some ideas from these viral nonprofit marketing campaigns that you can apply to your own nonprofit’s marketing!

1. CoorDown

The campaign:

COORDOWN, an Italian nonprofit, launched the #DearFutureMom campaign in time for World Down Syndrome Day. The viral video depicts people with Down Syndrome giving words of advice to future parents.

Why it’s great:

This campaign uses an emotional appeal to get people to connect with the cause. It also uses individual people to help put a face to the population this nonprofit benefits. The use of hashtag helps the share-ability of the video as well!

2. TED

The campaign:

Ted Talks implemented Twitter’s newer polling feature to ask questions based on current talks and events.

Why it’s great:

Ted Talks are already great at going viral! This interactive piece of the marketing campaign gets supporters involved, and allows their opinions to be heard. This low effort Twitter feature makes it simple for users to opt in, and share their thoughts (and the nonprofit’s mission).

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3. The Movember Foundation

The campaign:

The Movember Foundation is nonprofit working to support men’s health. This campaign encourages supporters to grow a mustache in the month of November to spread awareness about the cause.

Why it’s great:

This campaign is all about spreading awareness and starting a conversation. Encouraging your supporters to do something unique, and shareable is a great way to get people talking. This is the same strategy that found the ALS Ice Bucket Challenge immense success!

4. Comic Relief

The campaign:

Comic Relief is a UK nonprofit that fights to end poverty. Red Nose Day is the charity’s biggest fundraising event. In 2017, a short sequel of the movie Love Actually was released to help fundraise for the occasion.

Why it’s great:

Celebrity, of course! Also, the fact that the sequel celebrated a famous movie, which gave the campaign an element of nostalgia. Not every nonprofit has the means to get celebrities involved, but referencing or recreating a classic piece of pop culture is a great way to get supporters engaged.

5. Love has No Labels

The campaign:

Love Has No Labels is a movement to promote acceptance and inclusion of all people. This movement is supported by several nonprofit and corporate partners. This campaign depicts skeletons dancing and hugging behind a giant x-ray machine. When the people emerge from behind the screen, the audience is often surprised to see who the pair is!

Why it’s great:

This heartwarming viral video uses the element of surprise to keep viewers engaged. This video also uses real people to put faces to the cause.

6. truth

The campaign:

Truth is a movement to get teenagers to stop smoking by exposing big tobacco companies, and sharing facts and statistics. Truth has had several successful and iconic campaigns. The most recent, Same sh*t, different day, aims to expose the newer alternatives to smoking.

Why it’s great:

Truth uses branding and tone to target a very specific demographic. The movement’s consistency in these aspects helps to make each campaign extremely recognizable. All the videos are concise, which helps get the message across efficiently and effectively.

7. WaterAid

The campaign:

WaterAid is the leading clean water nonprofit. Their #GiveaShit campaign aims to provide plumbing to countries that need it. Supporters are encouraged to download the app, create a customized “poop emoji” and share it with their friends on social media. This app also gives supporters the opportunity to make a donation.

Why it’s great:

This campaign uses humor to spread awareness about a cause that’s not so “warm and fuzzy.” The use of emojis and hashtags makes this campaign super social media friendly as well!

 

If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!