A Guide to Birthday Fundraisers on Facebook

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Since 2017, Facebook has allowed users to fundraise for a non-profit of their choice around the time of their birthday. Through this platform, Facebook users have raised over $300 million for their favorite organizations. How does it work? Read this guide to understand the process!

Who?

You! Or any of your co-workers or volunteers. In our last post, we talked about the value of adding a personal touch to fundraising. Your Facebook network, comprised of family and friends, might be eager to give a gift on the special occasion of your birthday - why not make it a donation to your organization? Ask co-workers/volunteers/supporters to consider directing their birthday gifts towards your organization’s cause. A great bonus - anyone around the globe can donate! There are no currency restrictions, so even if your cousin lives in France or your college roommate lives in China, they can still send in a birthday gift!

What?

Non-profits can register with Facebook to appear as one of the verified 750,000 organizations as options for birthday fundraisers. 100% of the donation total goes directly to your organization; Facebook collects no fees during the process. Facebook also donates $5 themselves to kickstart your fundraiser, once you share the campaign with your network. People have raised hundreds and even thousands of dollars using this unique social media tool!

When?

Two weeks before the birthday listed on your Facebook account, Facebook will send you a notification asking if you would like to set up a birthday fundraising campaign. You’ll have two weeks until your birthday to collect funds! And if someone misses the deadline, you can always tell them how to send a direct donation to your organization. To avoid this, make sure you post a couple reminders throughout that two week period! Each time you post a reminder, you could share an experience or story from your organization that might incentivize someone to give. 

How?

If you accept Facebook’s invitation to create a birthday fundraising campaign, you will be able to write a message to your network about why you are raising money for this particular organization and what your fundraising goal is. Make sure to share a story about your connection to the organization and why it is important! Your friends will be more likely to give if they understand what the organization does and why it would be a perfect gift for you on your birthday. Then share the fundraiser and watch as the donations come in over the next few weeks! The funds will be paid directly from Facebook to the organization. 

Check out this link from Facebook to learn more about registering your organization to qualify to use Facebook’s fundraising tools.

Why?

People can choose the amount they want to give, which is a great way to allow people flexibility when giving a birthday gift. Because of how extensive Facebook networks can be, someone who might never have heard of your organization before could donate, as it is a kind gesture for their friend’s birthday!  Also, the donations are still tax-deductible. Even if your birthday fundraiser doesn’t meet your original target, it’s still great new exposure for your organization and cause! 

For more ideas on birthday fundraisers, see this DipJar post about how to turn your birthday party into a fundraiser! 

 

If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!