Adding a Personal Touch to Fundraising
Let’s face it, there are seemingly a million non-profits and charities out there doing amazing work. It can be difficult for donors to decide which organizations they want to support. How can you make your organization stand out from the rest and get a donation from someone not necessarily totally committed to your cause? It’s all about a personal touch! You can use these tips to really touch your potential donors and raise the chances of them supporting your organization.
Send Handwritten Notes
This might sound really obvious, but you may be surprised by how much people love getting hand-written things in the mail. In an era where it’s so much easier to hit one button and send a note out to thousands of people, the personal gesture of a hand-written note in the mail will not go unappreciated. Putting in this effort shows potential donors that you are seriously dedicated to your mission and that you are equally as serious about getting their support. You can do this for both an appeal and for a thank-you note. A handwritten thank-you note will up your chances of getting a donation again the next round!
Highlight an Impactful Story
Statistics and numbers are a great way for you to measure your nonprofit’s impact and even to show a general picture of how much you’re doing, but science shows humans inherently have a harder time being compassionate towards large groups of people. A less abstract, and more personal way to appeal to someone’s emotions, is to highlight the story of how your organization helped one person. This way people will have a more in-depth understanding of what your nonprofit does, and how their contribution could go towards a tangible improvement in someone’s life.
Be Transparent About Your Organization’s Needs
It might be difficult for a potential donor to understand why your nonprofit needs money, or where it goes. As you know, money is needed not only to support your clients, but also to pay your employees and support infrastructure. Let potential donors know this! If you are transparent about all the different moving parts that need to be funded to come together to offer a service, they will be more understanding and willing to support you financially.
Explain What This Fundraising Round is Supporting
In a similar vein to the previous point, if you’re doing a round of fundraising for a specific purpose, be vocal about it! The more specific details you can give about where the money is going, the more chances for people to feel a personal tug and give. Check out this link for tips on how to write a moving story.
Encourage Volunteers to Ask for Donations
Your volunteers and co-workers know your mission and needs better than anyone. Ask them to share stories and links on their social media pages relating to your fundraising campaign, as well as to ask their networks to donate. People love supporting their friends and family, and at the end of the day, they trust them more than they might trust a letter they get in the mail. One great way to ask your volunteers to do this is by setting up a Facebook birthday fundraiser for your organization.
Host Face-to-Face Fundraising Events
Nothing is more personal than looking someone in the eye, shaking their hand, and asking them for a donation in person. For great tips on how to host a fundraising events, see some previous DipJar blog posts like this!
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!