Event Collection Case Study: Susan G. Komen Catwalk for the Cure

Susan G. Komen New England held their second annual Catwalk for the Cure fundraiser featuring breast cancer survivors wearing pieces created by local designers.  

 

Raffle With DipJar 

Susan G. Komen had a creative strategy to gamify donation collection. Donors dipped $20 dollars to receive costume earrings and be entered into a raffle to win a pair of real diamonds! Donors were more motivated to give because they immediately received a prize and had the chance to win another. Susan G. Komen raised $1,780 in DipJar donations.  

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If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!