For both churches and nonprofits, giving kiosks are incredible tools for receiving credit card donations during fundraising events or even in the midst of day-to-day operations.
But without a solid fundraising strategy, you could be leaving money on the table. To truly maximize your fundraising potential, you'll need to implement the tried-and-true best practices that can help you better engage your donors.
Luckily, we've got 6 ways you can raise more money with your giving kiosk.
To optimize your giving kiosk's potential, you can:
- Brand your physical giving kiosk.
- Keep the giving process simple.
- Choose a giving kiosk that makes donating fun.
- Research your giving amount.
- Pick a perfect location.
- Promote your giving kiosk to donors.
Let's jump right into the tips!
Like you would with any online donation page, you should brand your giving kiosk to match your nonprofit.
While it's true that a consistent brand can help your nonprofit or church look professional, the most important part of maintaining a brand is that it helps to establish trust and lets donors know what organization is receiving their donations.
Branding is especially important with giving kiosks because they're so versatile; no matter what context or situation you're in, donors should be able to quickly and easily identify your kiosk and know that their donations are going to an organization or church that they recognize and trust.
You can brand your kiosks by incorporating your church or nonprofit's:
- Color scheme
- Name or logo
- Mission statement
In the example below, you'll see how The Salvation Army branded their kiosk. Instead of going with a bulky device (like most kiosks on the market), they decided to use DipJar, a lightweight, portable kiosk that's ready to use as soon as it's plugged in.
As you can see, their kiosk is branded with their signature red color and their logo. Just by looking at the DipJar, donors know who will receive their donations.
Donors are looking for convenient options to give and are less likely to contribute if the process is complicated or time-consuming.
By making the process simple, donors will have a frictionless experience, giving them more motivation to donate.
You can make your giving process simple by:
- Limiting the number of steps it takes to donate. Try to have no more than three steps in your process. However, the most effective way to receive impulsive donations and keep the tithing process efficient is to reduce your process to one step.
- Including suggested donation amounts. Instead of leaving the amount up to the supporters, provide them with recommendations. When donors have fewer choices, they actually tend to give more!
- Implementing a process that works the same for every card type. Some card readers have a different process for chipped cards, which can confuse donors. Look for a device that follows the same steps for every card used.
- Having instructions beside the kiosk on how to give. Include a short list of steps to help walk donors through the process, so you don't always have to have someone there to help.
Here is an example of a giving kiosk that includes simple instructions on how to donate:
When the giving process is simple and self-explanatory, you can place your giving kiosk anywhere! In other words: you won't need someone there to explain the steps.
Imagine that a supporter wants to donate during one of your events. Here is how the process will go: the donor picks an amount, swipes his or her card, and signs to confirm the gift.
The problem with this process is that the same steps are used when buying an item, paying a bill, or completing any other credit card transaction.
When the experience is the same, donors don't see the act as enjoyable or memorable. Plus, having a pleasurable experience makes donors feel good about their gift, and feeling good is integral to the donation experience.
How can your nonprofit separate donating from other credit card transactions?
It's simple: make the experience fun and unique!
Choose a giving kiosk that has blinking lights or plays a happy tune after the donor gives. These elements will set your giving experience apart.
When giving is fun and unique, donors will connect the pleasurable experience to your cause and be encouraged to donate again.
Alternatively, congregants enjoy putting their cash or check into an offering plate because they're engaging in a unique ritual that isolates the giving experience from other types of transactions.
Churches often struggle with collecting credit card tithes from congregants in a way that's equally meaningful. A fun and interactive giving kiosk can be an asset to churches who want to retain a unique tithing experience while collecting credit card donations.
Find a giving kiosk that allows you to track your results and easily change the set giving amount so that you can determine what gift size works best for different situations.
When accepting donations through your giving kiosk, you should track metrics like:
- The donors' names.
- The dates and times they contributed.
- The kiosk used to make the donation.
Use these data points in conjunction with your event management software to compile reports on your fundraising initiatives. With data from your event software, you'll have knowledge on the number of attendees, as well as more detailed background information on your guests.
For instance, you'll be able to compare the number of attendees with the number of donations you received at the event to gain more insight into your fundraising progress.
As a result, you may find that different factors like location, time of day, and event type affect how much your donors are willing to give.
This information can help you pinpoint elements that you can improve on or highlight in future events in order to encourage more donations.
For example, your research might show you that at silent auctions donors are more inclined to make larger donations, especially if they didn't win an item. You can use this information to maximize your fundraising potential by increasing the donation amount on your giving kiosks after the bidding is over.
In contrast, if you're using your giving kiosk to accept payments for a Wednesday night church meal, a small gift amount (think $3-$5) can be incredibly effective!
A versatile giving kiosk should allow you to easily communicate the giving amount that you've established for each particular circumstance.
Test out different locations and even the branding on your kiosk to see what motivates donors and congregants to give more.
Once you have all your research, you can set the ideal gift size for any event or situation.
Where you place your giving kiosk will have a huge impact on how much money you raise.
You want your kiosk to be easy to find so that donors instantly know where they can give.
If your giving kiosk is hidden or hard to spot, donors won't spend the time looking for it and you risk losing donations.
Choose a prominent location that gets a lot of foot traffic. You can place your kiosk:
- At a registration desk or check-in counter.
- On a donation table during an event.
- In the lobby of your church or nonprofit's office.
- And other high-visibility areas.
Placing your kiosk in a location that's easy to see means that people can watch donors using the device, which can generate interest and influence others to give.
In this example, Lansing Community College placed their giving kiosk on their employee development fund table and it's the first thing potential donors see. They also added a few stickers to the front of their device to attract more attention.
Your church or nonprofit can use similar techniques to make your giving kiosk easy to locate.
Giving kiosks are fairly new in the fundraising world, so it's critical that you promote your new giving method and educate donors on how to use the device.
If you're implementing your giving kiosk at an upcoming event, share the news on social media along with a picture of your device and short instructions on how to use it.
You can also email attendees before the event, telling them to be on the lookout for a new way to give.
Using your kiosk as part of your cause marketing campaign? You can share the news in an e-newsletter or create a dedicated page on your nonprofit's website.
At events and other in-person fundraising situations, have your staff and volunteers share how secure and easy-to-use your giving kiosk is, and encourage supporters to use it.
Churches can promote their giving kiosks by making an announcement during the service or including information in bulletins. Have the pastor encourage congregants to tithe using the kiosks when they don't have cash or checks handy.
As you can see, there are plenty of ways you can promote your new giving method with donors! Reach out to the supporters that are most likely to encounter your kiosk so that they're familiar with it before they give.
Hopefully, these 6 tips have helped you come up with ideas on how to raise more money with your giving kiosk.
Start using these techniques at your next walkathon, sermon, charity auction, or gala and see how much you can raise for your cause!
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