How a Wildlife Sanctuary Increased Credit Card Donations by 26%!
Busch Wildlife’s DipJar Story:
Busch Wildlife Sanctuary previously collected credit card donations at the point of sale. They decided to give DipJar a try to see how it impacts their donation collection. Their DipJars set to $10 and $20 sit in the gift shop that acts as both the entrance and exit of the wildlife sanctuary. An employee makes a more passive ask as guests pass by the DipJars. This strategy has allowed Busch Wildlife Sanctuary to raise over $10,000 with DipJar in just over 2 months! They cite the main draws of DipJar as the ease of use, and pre-set dollar amount. The employees also note that guests who decide not to give upon entry, often feel compelled to donate after experiencing the sanctuary; DipJar allows them to do this quickly and easily! The sanctuary was also excited to see that there was no decrease in the cash donations they receive. Stay tuned to see more from Busch Wildlife as they continue using DipJar!
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!