Infographics for Nonprofits: How to Create One and Why They're Effective

 

Showing not telling is the name of the game and there is no easier way to do this than through an infographic. With our smartphone fueled short attention spans, it is much easier for us to absorb bite-sized chunks of info. Not to mention the added benefit of pairing this information with emotionally appealing imagery. 

Forbes ranked the following mediums in terms of their impact on learning and information retention:

  1. Infographics
  2. Commercials
  3. PowerPoints
  4. Articles with images
  5. Articles with text only 

With 90% of the information transmitted to the brain being visual, and the added benefit of hard data, it is clear why infographics come out on top! 

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when to use infographics

An infographic is a great tool to convey information, but only use one when it makes sense! Choose an infographic in one of these following scenarios:

  • To help donors better to visualize large or confusing data points

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  • To better demonstrate where the donor's money is going

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  • Timelines and storytelling  

  • Maps 

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Creating your infographic

Tips to create the most effective infographic:

  • Stay on brand! Incorporate your nonprofit's logo and colors to increase brand recognition and awareness. Check out our post on branding for some extra tips. 
  • Stick to one topic. Make sure all your data is relevant and falls under the same category.
  • Don't over-design. Eye-catching graphics are important but don't sacrifice information in favor of an over-the-top design.  

Don't have a graphic designer? No problem! There are a variety of templates and websites that can help you bring your nonprofit's data and info to life.

Free options include Canva, Easel.ly and infogram.

If you're willing to spend a little try fivver or visually.

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Sharing your infographic

Now that you created your infographic, share it with the world! Although it will look great on your website and in email marketing, infographics are most effective when they are easily shared. Use platforms that facilitate this such as Instagram, Facebook, Twitter and Snapchat (check out our post on social media best practices!) Shares increase views and help to drive traffic back to your nonprofit's website.

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Get Help

If you have any more questions about infographics or nonprofit strategy, you can always reach out to the DipJar fundraising experts for help. This is what we love to do!