Marketing For Giving Tuesday
Emails, Social Media, and Business Partnerships… all are ESSENTIAL. Create incentives to encourage your most faithful supporters to spread the word! The volunteer who raises the most gets a table at your gala… T-Shirt with $100 of donations… awards for different levels of giving that are actually good awards!!! This is your time to swing for the fences! Let the DipJar Team know if you want to talk over some ideas.
Emailing Your Supporters
Hey it’s November 1st! Send out an email to your supporters announcing your campaign. Remember, there’s a good chance that your supporters are getting bombarded with Giving Tuesday emails, so make sure yours is special. The last think you want to do in this scenario is be generic.
I once had someone tell me that they have trouble marketing for their org because they don’t have a “sexy” nonprofit. “You know… we don’t save lives, or feed the hungry, or educate children… It’s hard to get creative when our cause is a bit boring, even though it’s so important.” If you don’t have a “sexy” nonprofit, you should put DOUBLE the effort into graphics, high quality pictures, nice looking designs… Take the best parts about your organization and showcase them front and center!!!
Follow up again, and again, and again! These next three weeks you should have 1-3 emails a week providing updates, and new ways for your supporters to give!
Tie in social media to promote your contests, gain new supporters, and educate about your cause. Facebook is GREAT for contests! Tell your followers to like, share, and comment to enter. The important part, is the message you’re presenting in your post. Of course, you need make your Giving Tuesday Campaign the centerpiece of the post, and make it look amazing. After your post gets traction, wait 1-2 days and share it again! If you have a decent following, there’s absolutely no need to sponsor your post. Try to make your email and social media posts similar so someone can easily look at your social media post and get reminded of that email. Then, once you follow up via email, your supporters who saw your social media campaign are more than likely to click on it. ESPECIALLY at this time of the year, all of your marketing campaigns should be working together. They all should be providing one big push together.
Work in your Business Partnerships
Whether formal, or informal, use your connections! Urge your sponsors to bring a crowd to your events, or volunteer at your location, even if its just for an hour. You want to make the groups who give you the most as happy as possible so they remember you next time you’re asking for donations. If all goes well, you’ll get a call back from that business, AND extra donations from each of their employees. If you’ve had friends ask for donations towards your org at their place of work, ask them to forward your email to their office and see if anyone wants to contribute.
Ask for More Donations to Exceed Your Goal
After Giving Tuesday, sum up your campaign, and see if the stragglers want to give a bit more:
“Hey we had an amazing Giving Tuesday and could not be happier! Thank you all SO MUCH for your support. It is because of people like you that we’re able to give so much back to our community, and we thank you from the bottom of our hearts. I’m happy to say we met our fundraising goals for the month and are absolutely thrilled!!! However, there’s always room to give a little more. If you are interested, you can give a little more on our site. Even $5 goes a long, long way.”
Black Friday - Last Push!!!!!
During the week of Thanksgiving, remind your supporters not to spend big on Black Friday, and donate to your organization. Tie in your message and make it relevant: “The cost of 1 TV can feed a family of 4 for a month.” It will make them prioritize their spending, and think twice about buying that TV.
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!