Terminology Tuesdays Part 2: Social Media Marketing

This is the second post of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Social Media Marketing followed by Email Marketing, and Content Marketing in coming weeks.

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Social media is a platform that is constantly adapting. From one update to the next, it’s tough to keep up with the never-ending slang. We know it can be tough to keep up with new features, new platforms, and even the basic terms to begin with so we’ve put together a list of a few helpful definitions. First, let's hash out the most used platforms and what their differences are.

What's the Difference?



A platform used for sharing primarily photos with some short videos. Instagram is most popular with millennials.


A sharing platform that allows for updates, photos, videos, and more. The largest social network available with 1.8 billion users.


A real-time social network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Tweets (or updates) are 140 characters long.


1. Influencer:  

A social media influencer is a person that is actively engaged and has a large audience base, especially within their specific sector/industry.


2. Snowflake Effect:

This is the organic trend of starting with your network of friends and expanding to mutual friends and eventually to people you do not know.


3. Newsfeed:

This is the page of a social media site where you’ll see the real-time updates of the people you follow. Each of the three platforms mentioned previously has a newsfeed. They may look a bit different based on being picture focussed or text focussed. Within the newsfeed, you can like and comment on posts.


4. PM, DM, & IM (Personal Message, Direct Message, Instant Message):

These are all variations of messaging someone. On the three social media sites introduced before, you can message people directly through the app or website.


5. Retweet:

This is a feature that allows you to post someone else’s tweet to your feed. With this feature, you can add a message commenting on the tweet.


6. Engagement:

This refers to the amount of activity a post or page is receiving. This is when visitors interact with your content. For example, getting likes or comments on your post would be considered engagement.


7. Boost:

Boost is a feature on Facebook to pay to boost your post to reach more people.

For example Big Brother Big Sister uses boost to reach more potential volunteers on Facebook. 


8. Like & Share Competitions:

These competitions can serve as an online raffle or game and are a great way to get donor engaged and involved while increasing publicity. The way it works is you first create an incentive and post "Like and Share for a chance to win...*insert tempting prize*". This is great because when donors share your competition, you also gain exposure among your follower's friends.


3 Tips:

1. Timing: 

Timing your posts to when you think your customer base will be online.

2. Consistency:

Post consistently. Whether that's daily or weekly, keep it consistent. Though, we recommend more frequently!

3. Quality:

Treat your posts as a marketing campaign. Would you want thousands of people to see it? Does it entice excitement? If so, post it!


If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!