Terminology Tuesdays Part 3: Content Marketing
This is the third post of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Content Marketing followed by Email Marketing next week.
Content marketing is the type of marketing which includes the creation and sharing of online materials. These materials include videos, blogs, and social media posts. This content does not necessarily promote your nonprofit or brand but instead stimulates interest with your target crowd.
A combination of the words "web" and "log", blogs are an important section of a website for keeping engagement up. Blogs should offer fresh new content on a regular basis. With blogs, your nonprofit should aim to engage new visitors and existing visitors.
2. Brand Mention:
This is a mention to reference a company, brand or organization online. These are usually done through social media or blog posts. These are usually in the context of reviews, customer conversations, or expert opinion articles.
3. Content Curation:
This is the act of finding and presenting digital content that surrounds specific subject matter. Curating content is now becoming a marketing staple for many organizations with successful online followings.
4. Guest Blogging:
Guest blogging is usually used to reach bigger audiences by writing posts for another organization. This is also known as guest posting. This is a way to gain exposure, build relationships, and gain authority.
5. Keyword Research:
This process refers to identifying search terms for specific content on your website. Online tools exist to streamline this process. This allows marketers to search for related keywords and relative search popularity.
6. Rich Site Summary (RSS):
This is a feed which allows you to streamline relative content and news. These save the user time by eliminating the need to visit a site on a regular basis. RSS will make a feed of 'subscriptions' to multiple sites.
7. User Generated Content (UGC):
This describes any form of content such as videos, blogs, forum posts, images and other forms of media that were created by consumers and is publicly available to other potential consumers. This form of word-of-mouth information can help encourage potential volunteers and donors because user-generated content is often construed as more authentic.
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!