Webinar Recap: Raising the Bar with Bart Darfler and DipJar
We were so lucky to have benefit auctioneer Bart Darfler join us for our most recent webinar! Bart grew up with his father, Gene, working as a benefit auctioneer and learning the ropes before working for free for 10 years doing over 20 events annually. Bart now has over 28 years of experience as a Benefit Auctioneer running events for hundreds of nonprofits. He has also sat on the board for 2 charitable organizations. You can learn more about Bart here!
Watch the webinar below, or keep scrolling to check out a recap!
Here are some key words and take aways from Bart’s webinar:
Charitable giving in the US exceeded the $400 billion mark for the first time this year!
Hosting an event is all about the people! Donations are great, but these people can also turn into advocates, board members, sponsors and volunteers.
Three Legged Stool of Event Success:
1. Audience Development: filling the room with the right people
2. Revenue Centers: anything in the room that makes you a profit
3. Event Management: everything else!
Audience Development = Advocate Development
Use targeted outreach to gather the right advocates, this is everybody’s job
Utilize your CRM
Use a personal touch, make phone calls and send thank you notes
Poll your audience to find out what they enjoy
If something didn’t work in the past, change it!
Make sure important players (board members) are involved with thanking donors
People start with lower donations as a “test,” handle it right the first time!
Immediately after an event, send a registration for the next event because your nonprofit is fresh in their mind
Focus on the 3 “E”s:
Begin promoting revenue centers early, use social media
Popular live auction items:
1. long weekend vacations
2. Sporting events
3. Consignment trips
High quality audio and sound
Timing is key, think about the order of your programming
The 3 “C”s of the donation ask:
1. Concise: 3 to 5 minutes
2. Compelling: share a moving message or story
3. Celebratory: emphasize the important of the donations
Tell the donors what you’re going to do with the money
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!