Webinar Recap: Raising the Bar with Bart Darfler and DipJar

We were so lucky to have benefit auctioneer Bart Darfler join us for our most recent webinar! Bart grew up with his father, Gene, working as a benefit auctioneer and learning the ropes before working for free for 10 years doing over 20 events annually. Bart now has over 28 years of experience as a Benefit Auctioneer running events for hundreds of nonprofits. He has also sat on the board for 2 charitable organizations. You can learn more about Bart here!

Watch the webinar below, or keep scrolling to check out a recap!

WEBINAR:

Bart’s presentation:

KEY POINTS:

Here are some key words and take aways from Bart’s webinar:

  • Charitable giving in the US exceeded the $400 billion mark for the first time this year!

  • Hosting an event is all about the people! Donations are great, but these people can also turn into advocates, board members, sponsors and volunteers.

Three Legged Stool of Event Success:

1. Audience Development: filling the room with the right people

2. Revenue Centers: anything in the room that makes you a profit

3. Event Management: everything else!

Audience Development:

Audience Development = Advocate Development

  • Use targeted outreach to gather the right advocates, this is everybody’s job

  • Utilize your CRM

  • Use a personal touch, make phone calls and send thank you notes

Revenue Center:

  • Poll your audience to find out what they enjoy

  • If something didn’t work in the past, change it!

  • Make sure important players (board members) are involved with thanking donors

  • People start with lower donations as a “test,” handle it right the first time!

  • Immediately after an event, send a registration for the next event because your nonprofit is fresh in their mind

  • Focus on the 3 “E”s:

    1. Engaging

    2. Entertaining

    3. Educational

  • Begin promoting revenue centers early, use social media

  • Popular live auction items:

    1. long weekend vacations

    2. Sporting events

    3. Consignment trips

Event Management:

  • High quality audio and sound

  • Engaging visuals

  • Timing is key, think about the order of your programming

  • The 3 “C”s of the donation ask:

    1. Concise: 3 to 5 minutes

    2. Compelling: share a moving message or story

    3. Celebratory: emphasize the important of the donations

  • Tell the donors what you’re going to do with the money

 

If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!