Why is Technology Important for a Nonprofit?


In our increasingly connected world, sometimes it’s easy to take for granted all that technology can do for your organization. Let’s take a step back and break down what different technology can help accomplish:

1. Marketing

Social media is critical in promoting your nonprofit’s mission to demographics that might help support you, whether by volunteering or donating. Using Facebook, Twitter, and Instagram allows your network to share your posts with their networks, and you can also buy advertisement space. In other words, you can reach people who might not have any connection to your organization and get them involved!

2. Raising Awareness

In a similar vein, another demographic technology can help you reach is potential clients that are in need of your service. When doing research online to find services, or simply by scrolling through social media, people who are in need can read about your organization and better find you.

3. Coordination

Have you ever emailed an in-progress document back and forth seemingly a thousand times and lost track of who made which change last? There’s a way to streamline that process! The best way to have multiple people coordinating on one document or be able to easily share documents is to use Google Docs. All you have to do is share a link via email and everyone can co-edit the document without any confusion!

4. Data Collection/Analysis

By using programs like Excel, you can keep track of trends and analyze any records you might keep. This can be especially helpful when you want to see how many volunteer hours were logged in a month, or how many children participated in an event your organization hosted. This type of analysis is crucial for annual reports and grant proposals.

5. Research

No one has all the answers - except the internet, that is. We so often rely on search engines to help us figure out our most pressing problems of the moment, but there are ways to make this process more effective. For example, check out this link to see tips on how to fine-tune your Google searching experience and come up with better, faster answers. And, of course, you can always make sure to check out your favorite blogs to get fresh, new ideas and inspiration.

6. Legitimacy

Having an updated, user-friendly website adds a lot to your organization’s reputation. It lets people know your organization is serious, friendly, and competent. Moreover, a consistent social media presence is important so people know what your mission is and what you are actively doing to promote it. This will give a first impression of legitimacy to your clients, volunteers, donators, and sponsors.

7. Fundraising

Without funding, where would your organization be? While different technologies we’ve listed above can help you spread the word about your organization and potentially capture new donors, no piece of technology can help you fundraise better than DipJar


If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!