Your Guide to Social Media for Nonprofits


Social media is an integral piece of your nonprofit’s marketing plan. We’ve shared a lot of social media tips on the DipJar Blog, so we decided to put them all in one place!


It is extremely important to “show” not “tell,” especially on social media! Original, eye-catching content will make the viewer stop scrolling and want to learn more:

Don't have a graphic designer? No problem! There are a variety of templates and websites that can help you bring your nonprofit's data and info to life.

Free options include Canva, and infogram.

If you're willing to spend a little try fivver or visually.

Social Media Webinar

Webinars are a great way to hear industry experts speak on relevant topics from the comfort of your own home. We were lucky to have nonprofit digital marketing and online fundraising strategist Julia Campbell do a webinar exclusively for DipJar! Check it out: How to Drive Social Media Engagement with Your Nonprofit Storytelling


There are several social media platforms out there, all of which require different styles of posts. Check out a break down of the main platforms, and how to best use them: Social media for Nonprofits. Now, check out some tailored posts:


It is always important to know your audience and what they’re looking for. Social media posts will more likely be consumed by a younger demographics. Learn how to get to know them:

Lingo and Trends

There are several marketing terms that apply specifically to social media marketing. Check out this post to learn the basics: Terminology Tuesdays Part 2: Social Media Marketing

Another great way to stay in the know is by following the experts! Influencers are industry experts with large social followings that share their tips and thoughts on the sector; learn more:

Follow Us!

We love to share great social media posts from members of the DipJar Community, follow us to stay in the loop!


If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It's what we love to do!