In the world of nonprofit, peer-to-peer fundraising has become an extremely popular method for many campaigns and organizations. Peer-to-peer fundraising is known by many names (social fundraising, personal/team fundraising, p2p fundraising) but the concept is always the same: relying on peers to reach out to one another on behalf of a cause. If you’ve decided that a peer-to-peer campaign is the way to go for your organization and want it to be successful but don’t know where to start, we’ve got you covered! Here are some benefits of peer to peer fundraising as well as some tips that will help get you started.
- Peer-to-peer fundraising allows your organization the opportunity to work more closely with your supporters. As you begin to recruit more donors and volunteers to your fundraising team, you begin to form deeper connections with your supporters and show them that you value the effort that they have taken to assist your nonprofit.
- Through peer-to-peer fundraising, your organization can grow its donor base in an organic and familiar way. When you connect with your supporters, they may reach out to their friends and family members, leading to even more advocates! Rather than acquire donors and supporters in a forced, rigid process that may deter interest, peer-to-peer fundraising already allows for trust to be built into the relationships between your fundraisers and their peers.
- It’s no secret that the nonprofit world is massive. There are countless organizations and numerous events, which may be overwhelming to some supporters. Peer to peer fundraising can serve as a starting point for some supporters who may want to play a larger part in fundraising or volunteering but are unsure of how to start. Peer-to-peer fundraising is the perfect avenue for donors and volunteers who want to be more involved but are unable to work within a nonprofit or sit on a board of directors. Instead of solely giving a certain amount every month or making phone calls, donors and volunteers can be active participants in a nonprofit’s fundraising process. Most peer-to-peer fundraising campaigns are tied to large events like walkathons, marathons, or other group activities. Volunteers and donors can participate in these events with their friends and family members, and feel like they are an active part of an organization’s mission.
Best Practices and Tips
- A large draw for donors when considering what cause they want to support is whether or not they have an emotional or personal connection to the campaign. An easy way to do this through peer to peer fundraising is by telling a story of someone that has benefitted from your nonprofit’s work. If you’re running a peer-to-peer campaign to raise money for a cause, sharing someone’s personal experience can help potential donors and supporters gain a better understanding of the impact that your mission has on others.
- Like we mentioned earlier, an important part of peer to peer fundraising efforts is that they allow for an organization to grow in a natural way. When crafting peer to peer campaigns, you want to find a healthy balance so your supporters don’t feel like they’re being restricted yet still feel like you’re behind them and rooting for them. Give your fundraising team the information and insight that they need to succeed but don’t impose strict guidelines or rules on them. After all, you want to make sure that the campaign is organic and flows. Support your team, but leave the majority of the fundraising decisions up to them and trust that their insight as supporters and donors will help your campaign succeed.
- The internet helps with everything! Make sure you create a peer-to-peer campaign page that captures the mission of your nonprofit and shows donors where their donations are actually going! You can use different images and videos of previous events, personal testimonies from supporters, or even social media outlets where supporters and donors could connect with one another.