Influencer marketing pairs social media influencers, who have large trusted audiences on Instagram, Facebook, YouTube, or Pinterest, with organizations who are looking to promote new products or events through the influencer’s channels.
With the technology available today, marketing is possible in many forms beyond verbal or written communication. Video marketing is a tool that can be very beneficial to nonprofits if it is done right. Videos can convey action, a story, human touch, and compel viewers to donate if executed correctly!
Showing not telling is the name of the game and there is no easier way to do this than through an infographic. With our smartphone fueled short attention spans, it is much easier for us to absorb bite-sized chunks of info. Not to mention the added benefit of pairing this information with emotionally appealing imagery.
Sleek, simple, enticing, and informative. Four adjectives your nonprofit website should immediately present to browsers. You want it to be well-organized and on-trend at the same time. Your website should make visitors want to donate before they even read about your organization.
It seems like millennials were all anybody could talk about the past few years. Now that you're finally beginning to understand how to market your nonprofit to the millennial generation, here comes the next group that is here to shake up the nonprofit sector.
The benefits of developing a strong brand for your organization.
Social media is much more than a means to share vacation photos, it can be used as a serious marketing tool to reach key publics. We broke down all the major social media platforms to help you better understand the unique benefits of each one.
Millennials are taking over the world...or so it seems. This makes them the perfect group to target your nonprofit marketing to. They are the future of giving.
Storytelling can be the key to bringing int more donations! Here are three ways to develop and use storytelling to your charity’s advantage:
This story is a part of our Animal Welfare series highlighting yet another amazing fundraising story -- this time from The Ray Pack, a husky rescue. Their widespread fanbase and their efforts to save Dre, the husky with the heart condition, caught our attention and hearts!