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Is your nonprofit stuck in the stone age, relying on older marketing tricks to try to build an audience? Here’s your chance to move forward. Visual content marketing can help you reach a lot more people very quickly. And beyond that, it can be far more effective in informing the public about what your nonprofit does and why your mission is worth supporting.
LinkedIn is far more than just a job searching tool for the for-profit sector. It’s also a valuable networking and marketing platform for nonprofit organizations! Check out these 5 tips that will help your nonprofit master LinkedIn.
Voice and tone may seem insignificant in the grand scheme of running a nonprofit. However, a well-defined voice and tone will create a sense of consistency among all your communication. This will make your nonprofit recognizable, and create a stronger sense of trust and reliability for your supporters.
We all love to hate it; nonprofit jargon! Every industry has its own secret language; the nonprofit sector is no exception. Whether you’re fluent or just learning, we all know about those words and phrases that only other nonprofit professionals can decipher. Although we love to laugh at it, here are 4 reasons why we should all try to eliminate nonprofit jargon from our vocabulary:
Email marketing is an essential piece of your nonprofit's marketing and fundraising plans! Your supporters' inboxes are likely being flooded with marketing emails on a daily basis. Here are 7 tips to help your nonprofit's emails stand out above the rest:
We rely on stories every day to make sense of the world, help us identify with (and understand) one another, and contextualize our decisions. A compelling story is an essential component of a thriving nonprofit.
This is the fourth and final post of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Email Marketing!
This is the third post of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Content Marketing followed by Email Marketing next week.
This is the second post of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Social Media Marketing followed by Email Marketing, and Content Marketing in coming weeks.
This is the beginning of a four-week series where we’ll be detailing the must-know terms for all things online marketing! This week we’ll be going over Digital Marketing followed by Social Media, Email Marketing, and Content Marketing in coming weeks.
If you want to up your nonprofit's game when it comes to being tech-savvy, this is the post for you. Today, gadgets and apps that can benefit your nonprofit are more common and accessible than ever.
These days Instagram has practically taken over the social media world. With 800 million users, Instagram is the platform of choice for a majority of millennials.
Hiring Overseas Freelancers has never been so easy and so inexpensive. Businesses and nonprofits can get high-quality work for a fraction of the price with these freelance websites.
Live video marketing is the future of connecting with your audience. Live video gives an increased sense of interactivity with your content and lets you bring followers in on the action. Followers can comment on what is happening in the video and experience what you are broadcasting as your community of supporters.
Storytelling is a great way for donors to feel a strong connection to your nonprofit and the work you do. A compelling story can often be more powerful than statistics because of the emotional connection donors will feel. Here are 8 tips to improve your nonprofit's storytelling:
Infographics are an easy way to effectively communicate large data points or complicated concepts. Check out these 8 design tips that will make your nonprofit's infographics more effective:
Influencer marketing pairs social media influencers, who have large trusted audiences on Instagram, Facebook, YouTube, or Pinterest, with organizations who are looking to promote new products or events through the influencer’s channels.
With the technology available today, marketing is possible in many forms beyond verbal or written communication. Video marketing is a tool that can be very beneficial to nonprofits if it is done right. Videos can convey action, a story, human touch, and compel viewers to donate if executed correctly!
Showing not telling is the name of the game and there is no easier way to do this than through an infographic. With our smartphone fueled short attention spans, it is much easier for us to absorb bite-sized chunks of info. Not to mention the added benefit of pairing this information with emotionally appealing imagery.
Sleek, simple, enticing, and informative. Four adjectives your nonprofit website should immediately present to browsers. You want it to be well-organized and on-trend at the same time. Your website should make visitors want to donate before they even read about your organization.
It seems like millennials were all anybody could talk about the past few years. Now that you're finally beginning to understand how to market your nonprofit to the millennial generation, here comes the next group that is here to shake up the nonprofit sector.
The benefits of developing a strong brand for your organization.
Social media is much more than a means to share vacation photos, it can be used as a serious marketing tool to reach key publics. We broke down all the major social media platforms to help you better understand the unique benefits of each one.
Millennials are taking over the world...or so it seems. This makes them the perfect group to target your nonprofit marketing to. They are the future of giving.
Storytelling can be the key to bringing int more donations! Here are three ways to develop and use storytelling to your charity’s advantage:
This story is a part of our Animal Welfare series highlighting yet another amazing fundraising story -- this time from The Ray Pack, a husky rescue. Their widespread fanbase and their efforts to save Dre, the husky with the heart condition, caught our attention and hearts!