Although there has been a surge in online fundraising in the past few years (remember Giving Tuesday!), in-person donation collection remains a necessary piece of your nonprofit’s fundraising plan. I’m not suggesting you ditch online fundraising, but I want to touch on a few reasons why in-person fundraising is a crucial and irreplaceable nonprofit strategy.
Build Human Connection
Genuine human connection is getting harder and harder to come by. The only way for a nonprofit to foster this relationship with its supporters is through in-person events, fundraisers and volunteer opportunities. The reason peer-to-peer fundraisers are so successful is because a person is more likely to donate to their friends and family than a stranger. It is also much easier to ask for money from someone who knows you, and your strong emotional connection to the cause. The more face-to-face time you spend with your supporters, the more they’ll feel like they’re donating to a close friend’s cause.
Create an Experience
Simply being in the same room as your supporters isn’t enough to foster the necessary connection. You need to create an experience for your donors to make them feel as if they are a part of your team, and are truly making an impact. Incorporate infographics so it’s clear where their donation is going. Also, be sure to produce fun and exciting events that keep your supporters coming back for more. Remember, fundraisers never have to be boring!
Increase Loyalty in Your Followers
There’s a seemingly endless amount of nonprofits and causes that a person can donate to nowadays. Online marketing and donation collection means potential donors can be hit 24/7 by organizations vying for their support. A person will likely have a yearly “budget” of money they have set aside for charitable contributions. Ensure the largest possible percentage of this budget is going to your nonprofit. Make your supporters feel a part of the family by including them in decision making processes, introducing them to the board, and producing frequent, exciting events.
Now that you know why in-person donation collection is so important, here are a couple resources to make the ask itself a little bit easier:
If you have more questions about nonprofit strategy you can always reach out to the DipJar fundraising experts for help. It’s what we love to do!