
An Opportunity for Hope, Strength, and Joy
Make-A-Wish Iowa: Navigating Challenges, Granting Wishes, and Creating Lasting Memories
Since 1986,
Make-A-Wish® Iowa has
been providing moments of joy and glimmers of hope for
families coping with critical illnesses. With 300
volunteers spread across all of the state’s 99 counties,
the organization has granted more than 4100 wishes. While
COVID has changed the nature of wishes in recent years,
the opportunity to look forward to something - and to
remember happy times - has remained unchanged.
We spoke with Natalie Brecht and Lexi Konig, the Director
of Events and Marketing and Communications Manager,
respectively, to learn how Make-A-Wish Iowa has navigated
the past two years. We wanted to learn how the wishes they
grant have changed, how the community has responded in
this time of need, and how DipJar helped make one of their
most important annual fundraisers an unprecedented
success.
Wishes come in all shapes and sizes
and are as unique as the kids making them. In general,
though, wishes fall into four categories: to go someplace,
to be something, to meet someone, or to have something. In
the past, 80 percent of wishes in Iowa were for travel.
Over the past two years, there’s been a huge jump in the
wish to have something. Shopping sprees, travel trailers,
puppies, and golf carts have all made the list in recent
times.
Regardless, all wishes have one thing in common: an
opportunity for hope, strength, and joy.
The pair told a story of a medical
professional whose job was to deal with many of the most
difficult cases. Often, there was nothing she could do for
a child and so she would have to give a family the
terrible news. It is harrowing and heartbreaking work.
When
this doctor learned about Make-A-Wish and began referring
children for wishes, she saw it was making a difference in
patients’ lives. It gave them - and their families -
something to look forward to besides the next appointment,
the next test, or the next procedure. It created
opportunities for them to be a family and to create
memories to share and hold onto.
We
heard about some of those memories when we asked about
favorite wishes. Lexi told us about Ben, a 12-year-old who
had originally asked for a trip to Italy with his family.
As travel restrictions due to COVID-19 went into effect,
Ben, his family, and his Wish Manager made alternate
plans. Ben decided he’d love a custom playhouse - a
“dragon’s lair” - in his backyard.
The Weitz Construction Company
answered the call and, working with Ben, designed and
built the playhouse. Reviewing plans and blueprints,
selecting materials and decorations (including a huge
dragon’s head!), and “supervising” construction brought a
sense of happy anticipation and accomplishment for Ben as
his wish became reality.
Ben invited his
friends and family, teachers and principal, and church
members, to the grand unveiling. He excitedly showed
everyone all the cool features - including a cereal bar -
that his new dragon’s lair included. Ben and his friends
are already planning sleepovers once the warm weather
returns.
Natalie told us she has
actually been a wish granter on two occasions but said she
can only do it once in a while because it can be such an
intense and emotional experience. “It takes a really
special person to be able to grant wishes,” she said. One
of Natalie’s fondest memories of a wish (though not one
she granted) was a wonderful one that brought together
many elements to create a one-of-a-kind experience.
Sheyla,
who is eight, wanted to become a superhero: Super Sheyla.
Together, Sheyla and the team created her image of a
superhero - and just in time! Kill O'Watt, a
supervillain, was stealing power all over Des Moines.
Super Sheyla raced around the city, trailing Kill
O'Watt and restoring power in his wake. The final
battle took place at the annual Make-A-Wish Iowa Jolly
Holiday Lights, the organization's largest annual
fundraiser.
Kill O'Watt was keeping the
lights off, but Super Sheyla was finally able to defeat
him. She restored the power just in time for the opening
of the Jolly Holiday Lights! She saved the day!
Just
as Make-A-Wish Iowa supports the community, so the
community has come through in support of the organization.
As we have seen again and again in speaking with
nonprofits around the country, difficult times have
spurred greater generosity - and that has certainly been
the case in Iowa. In 2021, Make-A-Wish Iowa received its
largest single contribution:
a $1.95 donation from the Gerdin Charitable
Foundation, which will help fund 50 wishes each year for the next
three years.
While in-person events became more
difficult over the past few years, Jolly Holiday Lights
proved to be the perfect socially-distanced fundraiser.
Jolly Holiday Lights have been a Des Moines tradition for
more than 26 years.
In 2020, more than 30,000
vehicles winded their way through the amazing lightscape,
raising enough money to grant 90 wishes. As effective as
it was, there were challenges - most notably in trying to
collect payment information as people prepared to enter
the event. Solving this problem is where DipJar played an
important role.

Make-A-Wish Iowa purchased its first
DipJar just
before the pandemic. The intention was to use the devices
during events and in the community. Obviously, that didn’t
happen; but as the team considered how to improve the flow
for the Jolly Holiday Lights, they realized the DipJars
could be the solution.
They set their DipJars
to $25 - the admission price for a car. For limos, the fee
was $50 or two dips. Finally, for buses, the fee of $75
took three quick dips. The flow through the exhibit was
improved and donations swelled. In 2021, the DipJars were
used to raise almost $70,000 during a wind-shortened
(don’t ask!) Jolly Holiday Lights event.
At DipJar, we’re always moved when
we learn of the ways our work is helping organizations
like Make-A-Wish Iowa. They provide so much hope and joy
for families facing difficult times - creating memories
that will last a lifetime.
“Even decades later,” Natalie said, “you can still see
the brightness in people’s eyes when they talk about
their wishes.”
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