This webinar was hosted by Nathan Hill, VP of Marketing at NextAfter on December 7th, 2021
Many nonprofits focus tons of their year-end efforts on Giving Tuesday. However, the data shows that Giving Tuesday is hardly the most important giving day of the season. In fact, it's not even close. The final week of the year can bring in upwards of 37% of your total online year-end fundraising revenue. But to see this kind of result, you have to have the right strategy. Whether you've started your year-end fundraising campaign or not, this guide will equip you with field-tested and proven strategies to maximize donations during the biggest giving week of the entire year.
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This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page. HAPO is a free service that connects members of the social good sector for cross-marketing and educational opportunities, such as webinars, podcasts, and conferences. For more information on HAPO or Nexus Marketing’s other offerings check out their website, nexusmarketing.com.
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