The data shows that the year-end season is when nonprofits bring in a bulk of their revenue. But most organizations are missing out on even more donations because they either won’t send more emails or don’t know the research-driven strategies to create higher converting donation appeals. We reviewed the importance of year-end from the data itself to craft a better, more effective year-end email campaign. In this session, you’ll discover key insights and takeaways providing strategies like:
- 3 different types of emails to use to build your year-end email campaign
- How to prime donors for forthcoming appeals using cultivation
- How to craft an effective donation appeal
- How to effectively remind donors to give as the year-end deadline approaches
About the Speaker
Having worked in both large and small nonprofits, Nathan Hill has seen the way that optimization can influence and transform the work of an organization in fundraising and beyond.
He believes that by sharing the learnings of NextAfter’s digital research library on a larger scale, nonprofits – no matter their budget or resources – can be equipped through the learnings of others to raise more names, donors, and dollars. And if they can grow names, donors, and dollars, they can grow their impact in the world.
This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page. HAPO is a free service that connects members of the social good sector for cross-marketing and educational opportunities, such as webinars, podcasts, and conferences. For more information on HAPO or Nexus Marketing’s other offerings check out their website, nexusmarketing.com.